A Wholesome Glow Website


A Wholesome Glow



Carmen Gendebien, the co-founder of A Wholesome Glow, asked me fine-tune the design of her existing site. Her desire was to emphasize clean, green, and professional. She also wanted the site to do a better job of highlighting a key quality of her products: they're 100% handcrafted on her and her husband's farm.

Creating the Fresh Design

As I worked to freshen up the design, my goal was to strip away unnecessary content in order to make the most important content--her products and process--shine. Using Carmen's beautiful photos of the crops and facilities of Twin Mill Farms, I was intentional about creating a photo-rich design to give customers a glimpse of the start-to-finish care invested in every product.


Performance Enhancements

In addition to the design, one of the largest issues was her site's performance. Slow CSS animations and heavy JavaScript plugins caused her site to feel very slow. From top to bottom, I went through the site and removed unnecessary plugins, scripts, and styles to make sure that performance was top-notch.